Hit While Helping Racing is more than a sponsorship—it’s a movement on wheels. In partnership with FaceFunding and leading motorsports teams, we use the national spotlight of NASCAR to honor fallen roadside workers, raise awareness, and drive action for change.

By putting real faces on real race cars and sharing powerful stories across every track and screen, we stay in front of millions of viewers year-round. This platform keeps the mission alive—educating the public, influencing policy, and funding support for the families and heroes on the front lines of our roads.